Interviews (Design Methods #48)

Feb 26 2018 Published by under design

Interviews are the most fundamental tool for research, providing direct contact with participants and collecting their attitudes, beliefs, perceptions and experiences at first hand. Interviews are always best conducted in person, ideally at a location relevant to the behaviour to be understood, in order to understand the contextual cues that drive behaviours as well as personal expressions and body language that communicate rich additional information beyond what is actually said. Read more »

No responses yet

Biophilia Effect (Principles of Design #77)

Jan 23 2018 Published by under design,shopper behaviour

Biophilia effect is the well researched and understood impact of natural environments on the emotions, productivity and physical well-being of people. Such environments with natural views and imagery reduce stress and improve concentration and focus. The effect was first proposed by Erich Fromm (although William James had written about it) and popularised by Edward Wilson and has since been empirically tested. Read more »

No responses yet

The Colour of an Enigmatic 2018?

Dec 09 2017 Published by under design

Prince would be proud.

Pantone have just announced their colour of the year and it’s purple, or rather it is Ultra violet, “… the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.” (in the words of the Pantone Color Institute). Read more »

No responses yet

Face-ism Ratio (Principles of Design #76)

Dec 07 2017 Published by under design

John LeMasney from LeMasney.com

Face-ism is the term used to describe how the ratio of face to body in an image influences the perception of the person in that image. In several studies, it has been found that this ratio is higher for male than female images in the media, leading to the term body-ism.

Read more »

No responses yet

Personas (Design methods #47)

Nov 02 2017 Published by under design

Personas (sometimes called pen portraits) are used in design and research to represent customer or user types through fictional characters, often based on synthesising research findings (e.g.., segmentation studies) but with a fully fleshed out version of an archetype or archetypes that creates a more realistic picture of an individual person with an individual history, beliefs, context, character and behaviours. In some respects, they are archetypes brought fully to life with real details and specific context.

Read more »

No responses yet

Attractiveness Bias (Principles of Design #75)

Aug 04 2017 Published by under design

People tend to see attractive people as more intelligent, competent, mortal and sociable than less attractive people. Thus, attractive people are seen more positively, receive more attention from the opposite sex, receive more affection from their mothers and receive more leniency from judges and juries. When everything else is equivalent, attractive people are more likely to be preferred in hiring and will earn more money in the same job. Most importantly, they tend to get more votes in elections. Read more »

One response so far

Word Clouds (Design methods #46)

Jun 28 2017 Published by under design

Word clouds are one of the most basic methods for visualising textual information. While sometimes overused, they provide a sometimes useful summary of the frequency of use of certain words or phrases within a piece of research, in answer to a question, or on a website (as in the example above taken from doctordisruption.com). Word clouds derive from tag clouds, and are easy to access online via Wordle and other free applications. Make sure to check the top najlepszy hosting agencies. If you are looking for css generator that can provided free of charge for you to use however you wish. Feel free to check out www.lucidcrew.com

Read more »

No responses yet

Building Muslim brands

May 30 2017 Published by under book review

After a recent presentation on Understanding Muslim Beauty, I was browsing in a Bangkok bookshop and came across the book Islamic Branding and Marketing by Paul Temporal. This book would certainly have saved me some time in putting together my presentation, drawing on many of the resources I had used (sometimes too heavily perhaps). Read more »

No responses yet

Figure-Ground Relationship (Principles of Design #74)

May 29 2017 Published by under design

Photo by Toby Harriman (source: http://www.ipoxstudios.com/figure-ground-relationship-proper-use-will-define-your-subject/)

Figure-ground relationship is the design principle that any element is perceived either as an object of focus (figure) or as something else (ground). This is one of the Gestalt principles of perception, where perception focuses on a central element and others become undifferentiated in the background. This is true of other senses as well as vision (e.g., when you hear your name in a crowded party your focus switches from your current conversation to listening to another). Read more »

No responses yet

Using Sound to Build Your Brand

Apr 27 2017 Published by under sensory branding

Audio Branding: Using sounds to build your brand is a great read for anyone interested in building stronger connections with their customers, especially if they have an ear for music. Full disclosure, the book includes a short piece by myself placing sound in the broader context of sensory branding and the different touch points that can reach your customers. Read more »

No responses yet

Next »