The Evolution of Emotion

May 09 2011 Published by under evolution

Inspector Insight has written recently on the role of evolution and emotions in consumer behaviour.  Paul Ekman’s work on facial expressions is particularly useful for understanding customer reactions, but we all know that human emotions are much richer than the seven (7) which he identified as universal.  Many other scientists have developed models of human emotions, going back as far as Darwin (and ultimately to Aristotle).  The most useful I have found so far is the work of Robert Plutchik. Read more »

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