Archive for the 'simplicity' Category

Where Can We Find Solitude?

Dec 27 2010 Published by under simplicity

“Solitude is the profoundest fact of the human condition. Man is the only being who knows he is alone.” – Octavio Paz

“We are rarely proud when we are alone.”  – Voltaire Read more »

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How to Get More From Less

May 31 2010 Published by under simplicity

“Entities should not be multiplied beyond necessity.” – William of Occam

“Everything should be made as simple as possible, but no simpler.” – Albert Einstein

Barry Schwartz wrote entertainingly about the beauty of making choices as simple as possible.  In his book The Paradox of Choice, he describes several theoretical experiments where consumers are presented with choices which have smaller or larger numbers of choices.  The conclusion is that in many cases, presenting more choices not only complicates consumer choice, making business less efficient, but in many cases actually leads to significantly lower sales – making choice too difficult, means that consumers choose to do nothing!

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