Archive for the 'advertising' Category

What Advertising can Learn from Brain Science

Sep 28 2012 Published by under advertising

[This is an edited version of a talk for IAA Singapore and 4As on 26th September 2012]

Advertising can learn much from the latest understanding of the brain just as market research can (read more here). Although there is much to learn, here are three important lessons:

  1. relevant context
  2. emotional meaning
  3. repeat repeat repeat (but not in the way you might think) Read more »

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