Design Methods #15 – Card Sort

Feb 12 2014 Published by Neil Gains under design

Card sorting is a great exercise for exploring how people group items into categories, and how they relate concepts to one another. In design, this approach is typically used for developing digital interfaces and tables of contents, but it has broader research applications too. For example, this can be a great tool whenever you need to investigate user comprehension, generate options for structuring information or create meaningful categories for a topic of interest (e.g. understand the different ways in which users group brands and categories). Read more »

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