How to SHAPE In-store Behaviour

Jul 10 2011 Published by Neil Gains under shopper behaviour

Recent discoveries in neuroscience, psychology and behavioural economics have straightforward implications for designing retail environments and point of sale materials which can be summarised as SHAPEing behaviour:

  1. Simplify the environment and minimise choices
  2. Humanise the experience
  3. Attract by engaging the senses
  4. Persuade using brand imagery
  5. Explain to activate choices Read more »

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