Aradhna Krishna’s new book on sensory marketing “Customer Sense” is a welcome addition to a very select list of reading on the topic. Aradhna has already edited “Sensory Marketing”, which contains chapters by experts in each of the five senses, many full of interesting insights and examples of how the senses work and how brands can create more engaging product and service experiences.
Is Pantone’s choice of Emerald (Pantone reference 17-5641) an inspired read of cultural shifts and green shoots of recovery or a slightly naive hope for the coming year? [Read about the different meanings of green here.] Read more »
“Mathematics is he universal language of the mind, music is the language of the heart.” - Robert Schumann
A worm in your ear
Last week I spent some time shopping in Jakarta, to understand the competitive environment and category messaging for a brand I am working on. As I wandered through a (relatively modern) supermarket in Jakarta, I noticed my irritation at the shop’s jingle which kept repeating, repeating and repeating as I walked through the aisles. The jingle was short, felt quite childish, but irritatingly catchy (it’s still ringing through my head now – I can’t seem to forget it as much as I would like to). Read more »