Design Methods #9 – Triadic Elicitation

Jun 07 2013 Published by Neil Gains under design

Triadic elicitation (often called triading) is an interviewing technique that helps to identify deep-seated perceptions, attitudes and feelings towards brands, products, services (and people). The approach uncovers the ‘constructs’ that people use to make sense of the world around them, and comes from George Kelly’s Repertory Grid technique, founded in Personal Construct Theory. The Repertory Grid was developed specifically to elicit participant’s personal constructs with minimal bias and influence from a researcher. Read more »

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