Creating Behavioural Triggers

Jun 01 2014 Published by Neil Gains under design

Great brands often create rituals and routines around product usage. Think of the name calling, writing names, grinding beans and steaming coffee to create the ambience of a coffee bar. Guinness has created a whole ritual around the serving of the brand through the correct temperature and timing as well as a four-leaf clover in the white head of the drink. Similary, Stella Artois launched a nine-step pouring ritual for their brand of beer: Read more »

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