Innovation moves East
I talked in my first post about how emerging markets are changing innovation, and two publications this week focus attention on the same topic. The title of the latest edition of The Economist is “The new masters of management” and contains a 14 page special report on innovation in emerging markets. It points out that not only are companies from the developed world focusing increasingly on emerging markets for innovation, but also emerging market firms (eg Haier and Huawei from China) are moving in the other direction! They also talk about reverse innovation in terms of “frugal”, referencing the Tata Nano, the business model of Bharti Airtel and BYD’s ambition as not only a global supplier of batteries, but to be a global car company. Many of these innovations are not just about new products, but involve completely new business models.




