The Power of Persuasion

Feb 27 2011 Published by Neil Gains under behavioural change

I have never been a great salesmen, and would love to improve my powers of persuasion.  To remind myself of the psychology of persuasion I re-read Robert Cialdini’s classic book Influence recently, and found all that I need to know about the theory.  The book also contains some great examples of  the application of his six principles, along with strong evidence for them.  All I need to do now is to practice! Read more »

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