“Creativity involves breaking out of established patterns in order to look at things in a different way.” - Edward de Bono
“If you want creative workers, give them enough time to play.” - John Cleese
Is there a secret?
The secret to creativity is not to overcomplicate the creative process. At heart, most of us know what’s really required. There is no magic solution or silver bullet. No one can guarantee a ground-breaking idea either, and the secret to success is to keep doing it!