Design Methods #4 – Kano Analysis

Dec 14 2012 Published by Neil Gains under design

Kano Analysis is used to determine which features of a product have the greatest impact on customer satisfaction, because not all features are equally important. The approach follows the philosophy that “more is better” is not always the best approach to maximising satisfaction, and that it can be more effective to prioritise those features which are most important to customers (or certain groups of customers). Read more »

No responses yet