11 Reasons why Sensory Marketing makes Business Sense

Mar 16 2014 Published by Neil Gains under sensory branding

The world today is overcrowded with businesses and brands vying for out attention, so how can a business gain attention and be remembered? One way is to market through the senses. Brand value is strongly driven by the experience of using the brand – for example, the sensory experience of Unilever Dove is worth over $100 million of the brand’s value according to one research company. Why is sensory marketing such a valuable asset for businesses and brands? Read more »

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