Design Methods #31 – Value Opportunity Analysis

Jun 16 2015 Published by Neil Gains under design

VOA Chart for Blender (sourced from DesignWiki)

Value Opportunity Analysis helps researchers and designers map the impact of user’s aspirations and lifestyle to product design features. As we have written in Brand esSense and on this blog, where product execution meets the goals of customers, then they will pay a higher price and appreciate any improvement that makes the product better deliver against their goals (or ‘jobs’). Many products and services are designed to improve quality of life, and the connection to improved life quality depends on those things most valued by customers. Read more »

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