Physical Intelligence and Metaphorical Thinking

Jul 24 2014 Published by Neil Gains under sensory branding

Sensation: The new science of physical intelligence by Thalma Lobel connects a number of themes from the Inspector Insight and Doctor Disruption blogs. The focus of the book is on the practical implications of the theory of embodied cognition connecting this idea to ideas of metaphorical thinking and symbolism in the environment, themes explored in Brand esSense and in many previous articles (see Thinking about analogy, Metaphors in thinking, Metaphors in semiotics, Sensory metaphors and Creativity and metaphor). Sensation is the clearest explanation I have read of embodied thinking, linking the results of years of stand-alone research studies to an underlying theory of the relationship between human thinking, sensory perception and the interactions between humans and the environment.

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