It’s All in the Memes

Sep 29 2017 Published by Neil Gains under book review

Memes in Digital Culture is a short and well-written guide to the use of memes in digital culture which I read on a flight back to Asia from the UK. Limor Shifman really gets to the heart of what memes are, how they work and what makes some more successful than others.

She also discusses the difference between memes and virals and how memes work in a general cultural context as well as more specific situations such as political movement. This is a great read for anyone interested in cultural trends, semiotics or digital marketing giving plenty of insights into how modern culture can be shaped and moulded by anyone with a great idea.

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