Great Experiences by Design
“Design is thinking made visual” - Saul Bass
Customer-centricity
At the Customer-Centric Initiative Symposium in Singapore on 11 July, there were some great presentations in the morning session (let’s forget the afternoon!), including some great examples of local companies delivering better services through greater focus on their customers’ needs. The highlight was a presentation by Tim Brown and Andrea Kershaw from IDEO, who provided a clear, common sense framework for thinking about service design issues (and within which the other speakers examples sat very neatly). Read more »
