Principles of Design #52 – Consistency

Oct 05 2013 Published by Neil Gains under design

“We are what we repeatedly do. Excellency, then, is not an act, but a habit.” ¬†- Aristotle

A basic principle of design is that usability is increased when similar parts of the system are designed in similar ways, making them more learnable and transferrable across contexts and helping users focus their attention on the task itself. Consistency is an important consideration in branding too – using the same typefaces, logos, colours, features, uniforms and architecture improves brand recognition, reduces costs and establishes a stronger relationship with customers. Designers¬†consider four types of consistency: aesthetic, functional, internal and external. Read more »

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