The Principles of Design #16 – Archetypes
Universal patterns
Archetypes are believed to be the products of unconscious patterns that have been ‘hardwired’ into the brain over the course of human evolution (although some argue that these are purely the products of cultural conditioning). They are found in the themes of myths (eg death and rebirth), characters in literature (eg heroes and villains), and imagery in dreams (eg eyes and teeth). Read more »
