Design Methods #16 – Image Boards

Mar 14 2014 Published by Neil Gains under design

Image boards (also called mood boards) usually comprise a collage of pictures, drawings and other imagery that can be used to visually communicate a description of a targeted aesthetic, style, audience or context to guide design. In research they are also used to understand or communicate brand imagery or an idea or topic. Read more »

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Principles of Design #12 – Design by Committee

Jan 30 2011 Published by Neil Gains under design

The power of consensus

Many designs are based on consensus building or group decision making including extensive iteration (referred to as ‘design by committee’).  Although many creative professionals have a romantic attachment to more authoritarian processes which sometimes produce more ‘individual’ and ‘creative’ outcomes, they also often produce rubbish and are much more prone to errors than more democratic processes.  Steve Jobs is very much the exception rather than the rule. Read more »

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Cracking creativity

Aug 03 2010 Published by admin under creativity

“Creativity involves breaking out of established patterns in order to look at things in a different way.”  - Edward de Bono

“If you want creative workers, give them enough time to play.”  - John Cleese

Is there a secret?

The secret to creativity is not to overcomplicate the creative process.  At heart, most of us know what’s really required.  There is no magic solution or silver bullet.  No one can guarantee a ground-breaking idea either, and the secret to success is to keep doing it!

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Rewiring Learning

Jul 30 2010 Published by admin under learning

“Experience is the teacher of all things.”  - Julius Caesar

“I am always doing that which I can not do, in order that I may learn how to do it.”  - Pablo Picasso

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Reasons to be Cheerful

Jun 28 2010 Published by admin under innovation

“All is for the best in the best of all possible worlds.”  from Candide by Voltaire

“Cheddar cheese and pickle, the Vincent motorsickle

Slap and tickle

Woody Allen, Dali, Dimitri and Pasquale

balabalabala and Volare

Something nice to study, phoning up a buddy

Being in my nuddy

Saying hokey-dokey, singalonga Smokey

Coming out of chokey

Reasons to be cheerful part 3”  – Ian Dury & the Blockheads

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Invention vs Innovation

Jun 14 2010 Published by admin under innovation

“None of my inventions came by accident. I see a worthwhile need to be met and I make trial after trial until it comes. What is boils down to is one per cent inspiration and ninety-nine per cent perspiration.” – Thomas Edison

“If Edison had a needle in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search. … I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety percent of his labor.” – Nikola Tesla

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Openness is Next to Godliness

Jun 08 2010 Published by admin under innovation

“The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes.”  -   Marcel Proust

“Man cannot discover new oceans, unless he has the courage to lose sight of the shore.”  – Andre Gide

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