Design Methods #17 – Eyetracking

Apr 03 2014 Published by Neil Gains under design

Eye tracking is used by designers and researchers to understand where and for how long people are looking (and not looking) when using an interface, viewing websites online, watching adverts on a screen, looking at posters and billboards, interacting with products or navigating a retail environment. The technique was first established for research on human visual perception and also in cognitive psychology, but has been used extensively in understanding human computer interactions and product design as well as applications in market research. The advance of technology have made the method easier and more useful, with less obtrusive equipment and lower cost increasing the accessibility of the tools. To a large extent, eye tracking technology was an inspiration for Google glass. Read more »

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