Using Price to Your Advantage

Jul 14 2015 Published by Neil Gains under book review

I’ve written a few pieces on the psychology of pricing recently, so now it’s time to turn to the business of pricing. The Price Advantage is definitely one of the best books on using pricing to create commercial advantage, and avoiding common mistakes that businesses make. While it doesn’t touch much on the psychology of individual customers it does provide a great overview and frameworks for thinking about pricing strategy and maximising profitability through price.

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Design Methods #23 – Stakeholder Mapping & Analysis

Aug 25 2014 Published by Neil Gains under design

Sourced from Lauren Ruiz's graduate thesis at Carnegie Mellon University (2011)

Stakeholder maps are used by designers and researchers to visually summarise and communicate the relationships between all those involved in a particular activity or project. Stakeholder analysis is used in project management to further understand and manage the needs and concerns of all relevant stakeholders, by identifying those affected and evaluating their influence, impact and attitudes toward the activity or project. Read more »

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Principles of Design #4 – Not Invented Here

Sep 23 2010 Published by Neil Gains under design

“The best way to predict the future is to invent it”  - Alan Kay Read more »

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Does Creativity Pay?

Aug 11 2010 Published by admin under creativity

“I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.”  - Tony Hsieh

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