Sensory Branding as Behavioural Trigger

Jun 27 2014 Published by Neil Gains under sensory branding

I recently wrote a piece on how Vittel used package design to create a behavioural trigger, and today came across another example. Nescafe have relaunched their classic coffee with a great piece of sensory branding that is also a great behavioural trigger. The newly designed jar has a 3D-printed lid that can also be used as an alarm clock.

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