Principles of Design #35 – Anthropomorphic Form

Nov 19 2011 Published by Neil Gains under design

We’re only human

Anthropomorphism is a strong tendency for all of us to find forms that appear human-like to exhibit human characteristics more appealing. We tend to attribute such characteristics to animals, non-living objects, material states and abstract concepts (including organisations, spirits and deities, and the term anthropomorphism was coined in the mid 1700s to describe this behaviour. Such behaviour extends to animals, plants, forces of nature (wind, rain, sun) and we all tend to depict these as creatures with human motivations and characteristics. Such behaviour is very common in the arts and storytelling and mythology. Read more »

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