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	<title>Doctor Disruption</title>
	<link>http://www.doctordisruption.com</link>
	<description>Disruptive ideas from Tapestry Works</description>
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		<title>Principles of Design #40 &#8211; Most Average Facial Appearance Effect</title>
		<description><![CDATA[Average can be good (on average) The Most Average Facial Appearance Effect (MAFA effect for short) is the tendency to prefer faces in which the eyes, nose, lips and other features are close to the average for a &#8216;population&#8217;, and that faces which deviate significantly from that average are considered less attractive. Population generally refers [...]]]></description>
		<link>http://www.doctordisruption.com/design/principles-of-design-40-most-average-facial-appearance-effect/</link>
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		<title>Principles of Design #39 &#8211; Fitts&#8217; Law</title>
		<description><![CDATA[Fitts&#8217; Law refers to the relationship between the time needed to move to a target and the target size and distance. The smaller and more distant the target, the longer it takes to move to a resting position over it. The law also states that the faster the movement and the smaller the target, the [...]]]></description>
		<link>http://www.doctordisruption.com/design/principles-of-design-39-fitts-law/</link>
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		<title>Looking Good and Feeling Great</title>
		<description><![CDATA[Making more sense of brand experiences A recent post on Making Sense of Brand Design (link here) shares some great examples of creating sensory signatures to create short term impact and long term brand identity, and recent reading (see references) has revealed more ways in which the senses can be leveraged to create great brand [...]]]></description>
		<link>http://www.doctordisruption.com/sensory/looking-good-and-feeling-great/</link>
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		<title>Principles of Design #38 &#8211; Recognition Over Recall</title>
		<description><![CDATA[Tip of the tongue Our ability to recognise things that we have previously experienced is much better than our ability to recall the same things from memory. Recognition is much easier because recognition provides cues which helps us sort through our vast memory and find the most relevant information. We all find multiple choice questions [...]]]></description>
		<link>http://www.doctordisruption.com/design/principles-of-design-38-recognition-over-recall/</link>
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		<title>7 Marketing Lessons from Neuroscience</title>
		<description><![CDATA[The brain science of marketing In his recent book Brainfluence, Roger Dooley shares 100 tricks for persuading and convincing consumers based on a wide range of evidence from neuromarketing and many other fields such as psychology and behavioural economics. The examples are well documented and overall this is a much more practical, structured and sound [...]]]></description>
		<link>http://www.doctordisruption.com/brain-science/7-marketing-lessons-from-neuroscience/</link>
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		<title>Principles of Design #37 &#8211; Golden Ratio</title>
		<description><![CDATA[The ratio of nature The golden ratio is the ratio between the elements of a form such that the sum of two elements are in the same ratio to the larger one, as are the larger and smaller elements to each other (see the rectangle below). This ratio approximates 1.618 (or 0.618; the two numbers [...]]]></description>
		<link>http://www.doctordisruption.com/design/principles-of-design-37-golden-ratio/</link>
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		<title>The Semiotics of Design</title>
		<description><![CDATA[&#8220;A few years ago it was simpler. Designers just designed things: objects like lamps, chairs, computer mice, cars, buildings, signage, page and screen layouts. Of course, we knew that the things we designed affected people&#8217;s experience. But still, it was enough to design the thing.&#8221;  - Fulton Suri Design and everyday life Great design is [...]]]></description>
		<link>http://www.doctordisruption.com/design/the-semiotics-of-design/</link>
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		<title>Principles of Design #36 &#8211; Performance Load</title>
		<description><![CDATA[The path of least resistance In life, it&#8217;s inevitably true that the greater the effort to accomplish anything, the less likely it is that it will be accomplished, a truth known by designers as the law of performance load (and also called the &#8216;path of least resistance&#8217; and the &#8216;principle of least effort&#8217;). For any [...]]]></description>
		<link>http://www.doctordisruption.com/design/principles-of-design-36-performance-load/</link>
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		<title>Tuning Into Brands</title>
		<description><![CDATA[&#8220;Mathematics is he universal language of the mind, music is the language of the heart.&#8221;  - Robert Schumann A worm in your ear Last week I spent some time shopping in Jakarta, to understand the competitive environment and category messaging for a brand I am working on. As I wandered through a (relatively modern) supermarket [...]]]></description>
		<link>http://www.doctordisruption.com/sensory/tuning-into-brands/</link>
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		<title>Principles of Design #35 &#8211; Anthropomorphic Form</title>
		<description><![CDATA[We&#8217;re only human Anthropomorphism is a strong tendency for all of us to find forms that appear human-like to exhibit human characteristics more appealing. We tend to attribute such characteristics to animals, non-living objects, material states and abstract concepts (including organisations, spirits and deities, and the term anthropomorphism was coined in the mid 1700s to [...]]]></description>
		<link>http://www.doctordisruption.com/design/principles-of-design-35-anthropomorphic-form/</link>
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