Inspector Insight has written recently on the role of evolution and emotions in consumer behaviour. Paul Ekman’s work on facial expressions is particularly useful for understanding customer reactions, but we all know that human emotions are much richer than the seven (7) which he identified as universal. Many other scientists have developed models of human emotions, going back as far as Darwin (and ultimately to Aristotle). The most useful I have found so far is the work of Robert Plutchik. Read more »
Archive for the 'evolution' Category
On Sunday I got up early to go for a trek. In Hong Kong in the summer this means getting on the trails by 9am at the latest in order to finish by noon, when the sun reaches its height and the temperatures can soar up to 35c.
“I’d rather be a climbing ape than a falling angel.” - Terry Pratchett
On my way home on the bus yesterday I spotted ‘a small fella’ driving a big black Hummer. Why did he feel the need to buy this I wondered? Surely the pleasure of acquiring and driving it can only be short lived at best. What makes someone spend almost US$150,000 on an unreliable, gas guzzling, hard to drive sport-utility vehicle?
“Only connect!” - E.M. Forster
Matt Ridley has written a great piece in the Wall Street Journal (thanks to @allinthemind for pointing me to the article), which discusses the link between creativity and the evolution of humans. Why did human culture, society minds and language suddenly evolve so rapidly and at the same time (starting around half a million years ago)? Matt Ridley claims (rightly I believe) that the key factor was interaction between individuals (especially when from different cultures and locations) – what he calls “collective intelligence” – which accelerated developments beyond anything that would have happened naturally (creating a revolution rather than an evolution).