Context is More Important than Disposition
“Always design a thing by considering it in its larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” - Eliel Saarinen
We all know the importance of context in decision making, but often ignore it’s critical role in shaping the uptake of new products and ideas. To give a trivial example, most of my cooking habits were formed when I left home and started at university, and reflect my budget, the equipment available in the hall where I first stayed and above all the tastes of those I was living with (we used to cook for each other much of the time). [By the way, this reflects badly on me rather than my mother who had tried to interest me in cooking earlier.]



