Archive for the 'context' Category

Context is More Important than Disposition

Aug 18 2010 Published by admin under context

“Always design a thing by considering it in its larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”  - Eliel Saarinen

We all know the importance of context in decision making, but often ignore it’s critical role in shaping the uptake of new products and ideas.  To give a trivial example, most of my cooking habits were formed when I left home and started at university, and reflect my budget, the equipment available in the hall where I first stayed and above all the tastes of those I was living with (we used to cook for each other much of the time).  [By the way, this reflects badly on me rather than my mother who had tried to interest me in cooking earlier.]

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Rules that make the Inception

Jul 26 2010 Published by admin under context

“It is the framework which changes with each new technology and not just the picture within the frame.”  - Marshall McLuhan

“Every human mind you’ve ever looked at … is a product not just of natural selection but of cultural redesign of enormous proportions.”  - Daniel Dennett

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