Archive for the 'behavioural economics' Category

Why Our Stomach (and Brain) Can’t Count: Seven Reasons We Eat More Than We Think

Jun 18 2015 Published by Neil Gains under behavioural economics

In Mindless Eating, Brian Wansink provides a fantastic behavioural perspective on human eating habits, based on years of subtle, sophisticated and sometimes strange experiments. The book contains a long list of behavioural quirks, so I have picked seven key ideas from the book that help explain why we often eat more than we should or need to, and how we can change our environment to improve our eating habits. Read more »

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