Principles of Design #25 – Framing
Context frames decisions
Framing is the use of any contextual information, including words and images, to manipulate how someone thinks about something. For example, we can present information in a positive way (‘the glass is half full’) or in a negative way (‘the glass is half empty’), influencing the way the information is processed and used to make decisions and form judgments. The news media, politicians and all propagandists (including advertisers) commonly use framing with great effect often very consciously. Read more »
