Personas (Design methods #47)

Nov 02 2017

Personas (sometimes called pen portraits) are used in design and research to represent customer or user types through fictional characters, often based on synthesising research findings (e.g.., segmentation studies) but with a fully fleshed out version of an archetype or archetypes that creates a more realistic picture of an individual person with an individual history, beliefs, context, character and behaviours. In some respects, they are archetypes brought fully to life with real details and specific context.

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It’s All in the Memes

Sep 29 2017

Memes in Digital Culture is a short and well-written guide to the use of memes in digital culture which I read on a flight back to Asia from the UK. Limor Shifman really gets to the heart of what memes are, how they work and what makes some more successful than others.

The word meme was coined long before the internet became an integral part of our lives, most famously by Richard Dawkins in The Selfish Gene. Limor Shifman points out that Dawkins successful memes incorporate three key traits, longevity, fecundity and copy fidelity, and that all three are enhanced by the internet. Memes transmitted online have high fidelity (accuracy) when digitalised, they can be diffused to multiple places immediately and arguably have longer life when information is stored indefinitely. Read more »

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Attractiveness Bias (Principles of Design #75)

Aug 04 2017

People tend to see attractive people as more intelligent, competent, mortal and sociable than less attractive people. Thus, attractive people are seen more positively, receive more attention from the opposite sex, receive more affection from their mothers and receive more leniency from judges and juries. When everything else is equivalent, attractive people are more likely to be preferred in hiring and will earn more money in the same job. Most importantly, they tend to get more votes in elections. Read more »

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Word Clouds (Design methods #46)

Jun 28 2017

Word clouds are one of the most basic methods for visualising textual information. While sometimes overused, they provide a sometimes useful summary of the frequency of use of certain words or phrases within a piece of research, in answer to a question, or on a website (as in the example above taken from doctordisruption.com). Word clouds derive from tag clouds, and are easy to access online via Wordle and other free applications. Make sure to check the top najlepszy hosting agencies.

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Building Muslim brands

May 30 2017

After a recent presentation on Understanding Muslim Beauty, I was browsing in a Bangkok bookshop and came across the book Islamic Branding and Marketing by Paul Temporal. This book would certainly have saved me some time in putting together my presentation, drawing on many of the resources I had used (sometimes too heavily perhaps). Read more »

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Figure-Ground Relationship (Principles of Design #74)

May 29 2017

Photo by Toby Harriman (source: http://www.ipoxstudios.com/figure-ground-relationship-proper-use-will-define-your-subject/)

Figure-ground relationship is the design principle that any element is perceived either as an object of focus (figure) or as something else (ground). This is one of the Gestalt principles of perception, where perception focuses on a central element and others become undifferentiated in the background. This is true of other senses as well as vision (e.g., when you hear your name in a crowded party your focus switches from your current conversation to listening to another). Read more »

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Using Sound to Build Your Brand

Apr 27 2017

Audio Branding: Using sounds to build your brand is a great read for anyone interested in building stronger connections with their customers, especially if they have an ear for music. Full disclosure, the book includes a short piece by myself placing sound in the broader context of sensory branding and the different touch points that can reach your customers. Read more »

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Reimagining global beauty

Apr 26 2017

Beauty Imagined: A history of the global beauty industry by Geoffrey Jones is highly recommended for anyone interested in beauty, the beauty industry and beauty brands. Full of anecdotes and insights into the people who shaped the beauty industry, this book provides great insights into the innovations and events that make beauty what it is today. The final chapters on the modern beauty industry, and the discussion of globalization versus tribalization are very well written and are foresee many of the local cultural trends and influences I believe are shaping the industry in Asia and beyond. Read more »

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Design methods #45 – Brainstorm Graphic Organizers

Apr 17 2017

Source: Wikipedia (https://simple.wikipedia.org/wiki/Flow_chart)

Brainstorming typically generates lists of new ideas and concepts, although these are often unstructured. Brainstorm graphic organisers help to structure ideas visually and in doing so often help researchers and designers to create new ideas, linkages and inter-relationships relating to a specific business challenge or problem space. Read more »

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Does the future need experts?

Apr 10 2017

I was lucky to attend a very interesting panel discussion last week, organised by the British Council along with the University of London and Royal Holloway College. Much of the discussion focused on the current discontent with “experts”, expressed most famously by Michael Gove during the UK referendum which led to Brexit. Much of the discussion focused on the implications for higher education. Some panellists agreed with a statement I’ve heard elsewhere that one of the biggest trends of the last 100 years is the professionalisation and specialisation of the world. Read more »

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