Who are the real disruptors in market research?

Mar 12 2018

The word disruption is commonly used to describe innovation in market research and other industries, but how can we differentiate incremental improvements from changes that are truly disruptive? Many breakthroughs in market research have shaken the industry up, as emerging technologies and ideas often do. Does that make such breakthroughs disruptive? Read more »

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Interviews (Design Methods #48)

Feb 26 2018

Interviews are the most fundamental tool for research, providing direct contact with participants and collecting their attitudes, beliefs, perceptions and experiences at first hand. Interviews are always best conducted in person, ideally at a location relevant to the behaviour to be understood, in order to understand the contextual cues that drive behaviours as well as personal expressions and body language that communicate rich additional information beyond what is actually said. Read more »

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Biophilia Effect (Principles of Design #77)

Jan 23 2018

Biophilia effect is the well researched and understood impact of natural environments on the emotions, productivity and physical well-being of people. Such environments with natural views and imagery reduce stress and improve concentration and focus. The effect was first proposed by Erich Fromm (although William James had written about it) and popularised by Edward Wilson and has since been empirically tested. Read more »

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The Colour of an Enigmatic 2018?

Dec 09 2017

Prince would be proud.

Pantone have just announced their colour of the year and it’s purple, or rather it is Ultra violet, “… the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.” (in the words of the Pantone Color Institute). Read more »

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Face-ism Ratio (Principles of Design #76)

Dec 07 2017

John LeMasney from LeMasney.com

Face-ism is the term used to describe how the ratio of face to body in an image influences the perception of the person in that image. In several studies, it has been found that this ratio is higher for male than female images in the media, leading to the term body-ism.

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Personas (Design methods #47)

Nov 02 2017

Personas (sometimes called pen portraits) are used in design and research to represent customer or user types through fictional characters, often based on synthesising research findings (e.g.., segmentation studies) but with a fully fleshed out version of an archetype or archetypes that creates a more realistic picture of an individual person with an individual history, beliefs, context, character and behaviours. In some respects, they are archetypes brought fully to life with real details and specific context.

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It’s All in the Memes

Sep 29 2017

Memes in Digital Culture is a short and well-written guide to the use of memes in digital culture which I read on a flight back to Asia from the UK. Limor Shifman really gets to the heart of what memes are, how they work and what makes some more successful than others.

The word meme was coined long before the internet became an integral part of our lives, most famously by Richard Dawkins in The Selfish Gene. Limor Shifman points out that Dawkins successful memes incorporate three key traits, longevity, fecundity and copy fidelity, and that all three are enhanced by the internet. Memes transmitted online have high fidelity (accuracy) when digitalised, they can be diffused to multiple places immediately and arguably have longer life when information is stored indefinitely. Read more »

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Attractiveness Bias (Principles of Design #75)

Aug 04 2017

People tend to see attractive people as more intelligent, competent, mortal and sociable than less attractive people. Thus, attractive people are seen more positively, receive more attention from the opposite sex, receive more affection from their mothers and receive more leniency from judges and juries. When everything else is equivalent, attractive people are more likely to be preferred in hiring and will earn more money in the same job. Most importantly, they tend to get more votes in elections. Read more »

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Word Clouds (Design methods #46)

Jun 28 2017

Word clouds are one of the most basic methods for visualising textual information. While sometimes overused, they provide a sometimes useful summary of the frequency of use of certain words or phrases within a piece of research, in answer to a question, or on a website (as in the example above taken from doctordisruption.com). Word clouds derive from tag clouds, and are easy to access online via Wordle and other free applications. Make sure to check the top najlepszy hosting agencies. If you are looking for css generator that can provided free of charge for you to use however you wish. Feel free to check out www.lucidcrew.com

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Building Muslim brands

May 30 2017

After a recent presentation on Understanding Muslim Beauty, I was browsing in a Bangkok bookshop and came across the book Islamic Branding and Marketing by Paul Temporal. This book would certainly have saved me some time in putting together my presentation, drawing on many of the resources I had used (sometimes too heavily perhaps). Read more »

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